Preliminary Match: Unmask Big Organic
Big Organic's greatest strength is his ability to mask his fatcat corporate self as a groovy hippie farmer.
In this fight, we're asking for Food Fighters to unmask Big Organic and blog about it here with words or pictures.
* Expose who owns a "Big Organic" brand.
*Interview grocers and shoppers in your area and ask if they know who owns a particularly popular Big Organic brand.
* Blog about an No Big Organic organic diet. Do you find yourself eating more locally made items?
Jump in the ring. Let's fight Big Organic!
Fair Food Fight heard this summer that up to six large industrial organic operations were being targeted by the USDA for violating USDA laws.
Well, the incoming deputy of the USDA said back in June that the era of enforcement in the organic industry has begun. And she's making good on her prediction. Read more...
Shopping for natural foods can get confusing, and Fair Food Fight is here to help you sort the ins from the outs when buying organic and sustianable foods.
So, here are three ways that you can get smart about your food purchases. Get big. Get tough. Let's start taking down the corporate goliaths in your kitchen.
Three Ways to Get Smart About Natural Foods
1) Quiz at Discovery.com's Planet Green: Who Owns Your Food?
2) Most of that quiz was taken from Phil Howard's "Who Owns Organic Industry?" chart. Read up: It's changing all the time. Read more...
Michael Pollan is his effusively urbane self in speaking out against the Whole Foods boycott.
Whole Foods is not perfect, however if they were to disappear, the cause of improving Americans’ health by building an alternative food system, based on more fresh food, pastured and humanely raised meats and sustainable agriculture, would suffer. I happen to believe health care reform has the potential to drive big changes in the food system, and to enlist the health care industry in the fight to reform agriculture... Read more...
Now it's getting serious. From Yahoo Finance, CtW Investment Group Calls for Whole Foods Board to Remove Chair and CEO John Mackey
From the article (with additional links provided by Fair Food Fight): Read more...
No I don't. I adore saying I told you so.
In the recent hubub over at Whole Foods Market, It looks like there's now a trackable and dramatic drop in brand perception of Whole Foods, directly traceable to the vocal outburst from customers angry about CEO John Mackey's Wall Street Journal editorial. Check out the stats over at Mashable's As Whole Foods Boycott Grows on Facebook, Brand Perception Drops. But here's the lowdown: Read more...
